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SAP’s acquisition of SmartRecruiters marks a strategic turning point for the entire SuccessFactors ecosystem. For HR directors and Recruitment and Talent Acquisition teams, the questions are mounting: should we migrate? When? How? What are the risks?
Armin Beyaert has been a SuccessFactors expert at Arago for 11 years. He supports organisations with their recruitment and talent acquisition challenges, particularly in relation to SAP SuccessFactors Recruiting, as well as other partner systems. His work ranges from defining recruitment strategy through to its implementation, governance and process optimisation. Armin Beyaert regularly works with HR departments on projects involving recruitment transformation, tool integration and improving the candidate and recruiter experience. He holds the Professional-level certification in SuccessFactors recruitment (the highest certification currently available) and is also a certified SmartRecruiters practitioner.
Armin Beyaert: “This acquisition means that SAP is significantly strengthening its Talent Acquisition capabilities within SuccessFactors. The stated aim is to bring greater capability to high-volume recruitment, automation, a significantly improved candidate experience, and of course artificial intelligence, all whilst integrating the product closely with the rest of the SuccessFactors suite.
For SAP SuccessFactors customers, this translates into an enhanced recruitment offering: improved process management, more AI, better analytics capabilities and a reimagined experience for recruiters, candidates and managers, with native integration into the HR core system and onboarding. This acquisition offers SuccessFactors customers a more modern and ambitious alternative for recruitment, particularly for organisations with advanced requirements in terms of volume, candidate experience and AI.”
"SuccessFactors Recruiting is not set to be replaced in the short term. SAP is currently positioning SmartRecruiters very clearly as its strategic solution for talent acquisition, and there is talk of a migration window of three to five years for SuccessFactors Recruiting customers to switch to SmartRecruiters."
“This does not pose an immediate risk of disruption: SAP states that existing contracts will continue to be honoured and that no forced migration has been announced at this stage. However, the real risk is a risk of strategic misalignment. SAP is now positioning SmartRecruiters as its flagship recruitment solution, with promises of AI, enhanced integration and a dedicated roadmap. A client who fails to anticipate this development runs the risk of being left with a module whose return on investment will decline.
My recommendation is to carry out a scoping exercise to make an informed decision: an assessment of the current situation, a review of the SAP and SmartRecruiters roadmap, an impact analysis, and then the selection of a pathway. The point is not to act in haste, but to avoid remaining passive whilst the SAP product strategy evolves."
“Migrating from an SAP SuccessFactors Recruiting ecosystem to SmartRecruiters isn’t just about moving data. Above all, it means changing your recruitment engine. There are several aspects to consider:
SAP has announced migration tools, and we will need to follow the vendor’s roadmap in this regard. At Arago, we have a dedicated methodology and tools to facilitate this migration. We have dual expertise in SuccessFactors Recruiting for 15 years and SmartRecruiters for 9 years, which enables us to support this transition from start to finish."
“SmartRecruiters is integrated into the SuccessFactors suite to replace the current Recruiting module, meaning it sits between Employee Central and Onboarding. In this type of project, we are not simply integrating two tools: we are aligning two operational models around a clear and defined reference system.”
"The integrations to be implemented are all on the SAP roadmap, and some have already been delivered by the vendor.
There are three main types of integration:
In addition to these three workflows, the solution must also incorporate single sign-on, as well as other integrations specific to the client’s context.”
"The right approach is not to ask, 'What can we technically migrate?', but rather, 'What is legitimate to migrate, and under what conditions should this migration take place?'.
I always advise my clients to consult their legal department to confirm which data they are permitted to extract under the GDPR. We then have accelerators that enable us both to extract data from the SuccessFactors environment and to upload it to SmartRecruiters, under secure and traceable conditions.”
“One of the key factors to consider is the careers site. Generally, our clients want a single, unified careers site, which points towards a single, visible migration – and therefore a ‘Big Bang’ strategy. However, each case is unique and will need to be discussed based on the clients’ needs, their maturity and their organisation.”
“Above all, SmartRecruiters brings greater operational efficiency:
SmartRecruiters doesn’t just offer more features. Above all, it makes recruitment more collaborative, more automated and more actionable on a day-to-day basis."
"An HR director can expect three main benefits: recruiting faster, recruiting better, and better managing the contribution of recruitment to the company’s performance.
We propose and implement a set of indicators and KPIs to measure the impact on recruitment:
"For me, success in this kind of project isn’t just about moving faster. It’s also, and above all, about improving the quality of recruitment, whilst making this impact measurable and visible to senior management."
With 15 years’ experience in SuccessFactors Recruiting and 9 years’ experience in SmartRecruiters, our consultants possess the dual expertise required to support this transition: assessment of the current system, impact analysis, migration methodology, data migration and deployment. We help you make an informed decision and develop a roadmap tailored to your specific context.
Yes, in the long term. SAP has clearly positioned SmartRecruiters as its strategic talent acquisition solution within the SuccessFactors suite. The transition will take place over a period of three to five years, with no mandatory migration at this stage. SuccessFactors Recruiting will continue to be supported under existing contracts.
The duration depends on the complexity of the client’s situation: the number of countries involved, the volume of data to be migrated, and the specific characteristics of existing workflows and integrations. A preliminary scoping exercise helps to define the approach and estimate the timeline. Arago has a dedicated methodology and technical accelerators to reduce project timelines.
Technically, yes. But the right question isn’t “what can we migrate?” but “what are we legally permitted to transfer under the GDPR?”. It is essential to consult your legal department in advance to confirm the conditions for transferring each category of data (applicants, historical records, job offers, etc.).
Yes. SmartRecruiters sits between Employee Central and Onboarding, replacing the current Recruiting module. The key integrations (master data, conversion of positions into recruitment requests, hiring confirmation and SSO) are all on the SAP roadmap, with some already delivered.
There are three key categories of metrics to monitor: speed KPIs (Time to Hire, Time to Fill), quality KPIs (offer acceptance rate, retention rate, manager satisfaction), and financial KPIs (cost per hire, recruitment budget). The aim is to make the impact of recruitment measurable and visible to the Executive Board.