case studies

Nexity modernizes its career site with Arago Easy Attract

Project objective

Nexity has launched an initiative to modernize its candidate experience with a clear objective: to design a dedicated, tailor-made career site capable of optimizing job postings, providing an attractive visual environment, and reducing the loss of applications caused by an unclear user journey on the corporate website.

Client context and challenges

Founded in 2000, Nexity is a major player in the French real estate market. In a context where attracting and retaining qualified profiles is strategic, the group wanted to rethink the digital experience offered to its candidates in order to support its employer brand.

Before working with Arago, job offers were managed internally by the digital marketing teams and integrated in a standard way directly into the group’s corporate website. The lack of a dedicated careers space made the candidate journey less clear and could lead to a loss of applications.

Challenges

The main friction points identified were as follows:

No dedicated recruitment space: job offers were integrated into the corporate site, which diluted the experience.
Lack of clarity in the candidate journey: a less fluid application funnel, with a risk of losing candidates.
Need for a more immersive and attractive environment: a site aligned with Nexity’s identity, more modern and user-centric.

Solution and benefits

To meet this transformation requirement, Nexity chose Arago Easy Attract. The project was carried out with significant freedom regarding design (architecture, layout, design) and was efficiently finalized in 3 months.

What was implemented

Strategic UX Consulting
Structuring interaction journeys by focusing on the expectations and browsing habits of candidates.
Total Visual Immersion
A design entirely shaped from the graphic charter, logo, and content provided by Nexity, ensuring continuity with the group's identity.
Agile Methodology
Regular scoping meetings to adjust proposals and integrate corrections in real time.
Seamless Technical Deployment
Once the mockup was validated, Nexity's internal IT teams configured the dedicated domain name recrutement.nexity.group, marking the launch of the new career site.

Observed Benefits

Better-controlled candidate journey: Creation of a recruitment space distinct from the global site to streamline navigation and limit application drop-offs.
Revitalized employer brand: A modern, user-centric design consistent with Nexity's identity.
Strong internal buy-in: Very positive feedback on the modernization and the upgrade compared to the previous solution.

Measurable Results

At this stage, the results are primarily visible in terms of experience and adoption:

Implementation of a dedicated career site via its own domain: recrutement.nexity.group.
Modernized and more immersive experience, aligned with Nexity's brand guidelines.
Strong internal adoption, with a clear preference for the new tool compared to the previous integration.

Go further with Arago

Why choose Arago to modernize your career site and streamline the candidate experience?

Arago Easy Attract is a no-code career site CMS designed to allow HR teams to quickly launch a high-performance site and evolve it independently, without relying on technical teams for every update.

The solution focuses on candidate conversion logic: a more attractive, clearer, and more engaging site to transform every visit into an application.

Finally, Arago Easy Attract offers seamless ATS integration: the ATS manages the application back-office, while the career site becomes the showcase that promotes your employer brand and simplifies the candidate journey.

Contact our experts

Selected solution

To address these challenges, Nexity chose to rely on Arago to deploy the following solution:

Arago Easy Attract

Arago Easy Attract is a no-code content management system (CMS) that allows you to create, customise and connect a career site without any technical skills.

SmartRecruiters

SmartRecruiters is an all‑in‑one Applicant Tracking System (ATS) designed to structure and manage the entire talent acquisition process. Powered by artificial intelligence, it enables HR teams to efficiently manage applications, automate key recruitment steps, and gain clear visibility into hiring journeys, performance, and time‑to‑hire.