case studies

How Courir regained control of its career site with Arago

Project objective

Courir wanted to modernize its job postings and improve the candidate experience to support its recruitment efforts across Europe. The goal was clear: to gain agility and regain real autonomy over the management and customization of the career site, without constantly depending on a third-party provider.

Client context and challenges

Founded in 1980, Courir is a French retailer specializing in sneakers and urban fashion, now part of the JD Sports Fashion Group.

In 2024, the company reported €908M in revenue, 3.300 employees, and a network of 350+ points of sale across 21 countries.

In a highly competitive retail sector, the employer brand is a key lever. Courir therefore needed to offer a recruitment showcase that was more modern, more engaging, and capable of supporting high volumes.

Challenges

Before the project, the HR teams faced several limitations:

Inflexible ATS and career site, which created a heavy dependency on the provider.
Almost impossible customization without systematically involving the provider, with processes deemed cumbersome, time-consuming, and costly to manage.
A need to regain control of the HR showcase to accelerate changes, test, and adapt content.

Solution and benefits

To regain control, Courir leveraged the synergy between two key building blocks:

SmartRecruiters to manage recruitment (ATS).
Arago Easy Attract to create and manage a highly customizable career site.

The project was managed end-to-end by Arago, including technical integration, design adaptation to the brand's identity, and internal team training.

What was implemented

Agile Deployment & Internationalization
The site was launched in 4 months, starting in French and then rolled out in multiple languages using integrated Artificial Intelligence.
Autonomy & Skill Development
A comprehensive deployment and training program followed by the transfer of Easy Attract admin access to HR teams, allowing them to manage the site internally and with total independence.
Custom Developments
Creation of new personalized blocks, such as a specifically developed timeline to showcase the company's history.
Technical Compliance
Development and integration of a cookie manager, with dedicated support to ensure a fully compliant configuration.

Measurable Results

Quantitative Results

Candidate traffic doubled: Facilitated by the activation of targeted marketing campaigns and an increase in qualified traffic share.
Scalable infrastructure: A system designed to support 3,300 employees and 350 stores, effectively absorbing the high volume of applications required for the retail network.
Centralized recruitment across 6 European countries: Multi-language management covering France, Spain, Portugal, Belgium, the Netherlands, and Luxembourg.
Promotion of diverse profiles: Targeted reach for retail field positions, corporate support functions (Paris and Grenoble headquarters), and logistics.

Qualitative Results

Increased candidate engagement: Observed improvement in multi-page navigation and more time spent viewing job offers.
Technical resilience: Proven capacity to handle significant traffic spikes (sales periods, back-to-school) without any performance degradation.

Testimonials

We would like to emphasize the high quality of project support we received throughout the implementation of SmartRecruiters. The availability of the teams, the clarity of the explanations, and the relevance of the advice were decisive at every stage. This structured and educational approach greatly facilitated the adoption of the tool and allowed us to move forward confidently, while meeting all project milestones.

Courir Group

Adrien - talent acquisition manager

Go further with Arago

Why choose Arago to modernize your career site and streamline the candidate experience?

Arago Easy Attract is a no-code career site CMS designed to allow HR teams to quickly launch a high-performance site and evolve it independently, without relying on technical teams for every update.

The solution focuses on candidate conversion logic: a more attractive, clearer, and more engaging site to transform every visit into an application.

Finally, Arago Easy Attract offers seamless ATS integration: the ATS manages the application back-office, while the career site becomes the showcase that promotes your employer brand and simplifies the candidate journey.

Contact our experts

Selected solutions

To address these challenges, Courir chose to rely on Arago to deploy and integrate the following solutions:

Arago Easy Attract

Arago Easy Attract is a no-code content management system (CMS) that allows you to create, customise and connect a career site without any technical skills.

SmartRecruiters

SmartRecruiters is an all‑in‑one Applicant Tracking System (ATS) designed to structure and manage the entire talent acquisition process. Powered by artificial intelligence, it enables HR teams to efficiently manage applications, automate key recruitment steps, and gain clear visibility into hiring journeys, performance, and time‑to‑hire.