GUSP 2026 Portugal: highlights from Portugal's leading SAP user conference

The 6th GUSP Congress, organised by the Portuguese SAP User Group, took place on 23 and 24 September 2026 in Braga. Bringing together more than 300 professionals and over 130 organisations, the event highlighted the trends shaping the future of the SAP ecosystem, including artificial intelligence, digital transformation, business innovation and SAP modernisation.

Arago participated in this edition to exchange ideas with HR, Finance and IT leaders looking to modernise their business processes, accelerate cloud adoption and explore practical applications of AI within their organisations.

Highlights from GUSP 2026

The 2026 edition confirmed the growing momentum of the Portuguese SAP community, bringing together customers, partners, technology experts and business leaders around real-world transformation challenges.

Key highlights included:

customer success stories;
technical and business-focused sessions;
innovation workshops;
discussions on artificial intelligence;
SAP modernisation strategies;
digital skills development;
networking opportunities across the Portuguese SAP ecosystem.

Key themes from the 2026 edition

Several strategic topics were at the centre of discussions throughout the congress:

Artificial Intelligence
Digital Transformation
Emerging Technologies
SAP Modernisation
Digital Skills Development
Innovation
Cloud Transformation
New Business Challenges and Opportunities

Through keynote sessions, workshops, customer case studies and networking opportunities, participants explored how organisations are leveraging SAP technologies to improve performance, simplify operations and drive sustainable growth.

Arago's conversations at GUSP 2026

Throughout the event, Arago's teams met with organisations actively engaged in HR and Finance transformation projects.

Discussions focused primarily on:

SAP SuccessFactors;
SAP Concur;
cloud migration strategies;
AI applied to HR and Finance processes;
data quality and governance;
change management;
SAP support and RUN services.

These conversations highlighted common challenges shared by many organisations: simplifying processes, improving employee experience, increasing data reliability and creating tangible business value from AI initiatives.

Artificial intelligence, cloud and SAP transformation: key priorities for Portuguese organisations

One of the strongest themes emerging from GUSP 2026 was the growing interest in combining AI, cloud technologies and business process optimisation.

Organisations are increasingly looking for practical ways to:

modernise legacy SAP environments;
improve operational efficiency;
automate repetitive tasks;
strengthen decision-making through better data;
accelerate digital transformation initiatives;
prepare for future innovation opportunities.